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Our Company
At NextBranch Solutions, we are committed to empowering small businesses to grow, innovate, and thrive. As a one-stop shop for business and technology consulting, marketing, graphic design, e-commerce, and web development, we help entrepreneurs transform their visions into reality.
Founded on the principles of collaboration and innovation, our team brings years of experience across industries, combining technical expertise with creative strategies to deliver results. We understand the unique challenges faced by small businesses, and we work closely with our clients to craft tailored solutions that fit their goals and budgets.
Although our focus is African American-owned businesses, we work with all businesses of all sizes. We aim to increase your business's visibility, profitability, and competitiveness. We believe in building long-lasting partnerships, fostering growth, and making a positive impact in our clients' communities.
Whether you’re starting from scratch or taking your business to the next level, NextBranch Solutions is here to help you grow your business, branch out, and achieve your dreams. Even if we do not earn your business, we aspire to remain as a primary resource in your entrepreneurial endeavors.
Our Mission & Vision
Did You Know...
The median net worth of African-American families is $24,100, 7.8x less than Caucasian families of $188,200.
Equity is one of the biggest determinants of a person's wealth in the U.S.
Home ownership and business ownership are the keys to building equity and generational wealth.
75.8% of the white population are home owners, while only 46.4% of the black population owns a home.
African Americans are 14.2% of the U.S. population, yet the percentage of businesses owned by African Americans is 2.3%.
The number of black-owned micro-businesses grew from 15% to 26% after the COVID-19 outbreak in 2020.
On average, Black-owned businesses requesting PPP Loans were offered funding for amounts 50% less than white-owned businesses.
43% of black-owned businesses were fully funded for PPP Loan requests, while 79% of white-owned businesses received full funding.
If the percentage of black-owned businesses rose to reflect the population rate of 14.2%, 798,318 businesses would be created.
U.S. Census Bureau's Annual Business Survey (ABS)
Mission Statement
Our mission is to empower the African American community by fostering business ownership, providing access to resources and education, and advocating for equitable opportunities. Through mentorship, financial support, and innovative solutions, we aim to nurture entrepreneurial talent and create pathways to sustainable wealth and economic empowerment.
Vision Statement
We envision a thriving African American community where business ownership flourishes, generational wealth is built, and opportunities are abundant. By driving innovation, fostering collaboration, and cultivating self-reliance, we strive to create a future where African American entrepreneurs lead industries, strengthen communities, and inspire the next generation of changemakers.
Our Strategy
1
Business Education and Mentorship
Offer workshops on entrepreneurship, financial literacy, and business management.
Connect aspiring entrepreneurs with seasoned mentors who understand the unique challenges they may face.
2
Supportive Ecosystems
Develop and expand co-working spaces and incubators aimed at fostering Black-owned startups.
Build networks for African American entrepreneurs to share resources, expertise, and opportunities.
3
Generational Wealth Building
Teach long-term financial planning, including investments, retirement savings, and homeownership.
Establish programs to educate youth about entrepreneurship and wealth creation early.
4
Expand Access to Capital
Microloans and Grants: Create programs specifically targeting African American entrepreneurs to provide startup capital.
Community Investment Funds: Encourage investment funds that focus on supporting Black-owned businesses.
5
Policy Advocacy and Incentives
Advocate for policies that incentivize support for Black-owned businesses, such as tax credits for investors or suppliers.
Push for government contracts and procurement opportunities to include minority-owned businesses.
6
Community Support and Buying Power
Encourage communities to support Black-owned businesses.
Develop directories or apps that highlight Black-owned businesses to make them more accessible.
7
Leverage Technology and Innovation
Promote tech training programs to help African American entrepreneurs tap into high-growth industries.
Encourage the use of e-commerce platforms to reach wider audiences and grow online sales.
Our Values
Core Values
Transparency
Transparency is the quality of being easily seen through, while transparency in a business context refers to being open and honest. This requires disclosure of all relevant information so that others can make informed decisions.
Efficiency
Business efficiency describes how effectively a company generates products and services related to the amount of time and money needed to produce them. Efficient companies make the most of their resources, transforming labor, materials, and capital into products and services that create profit for the company.
Collaboration
Business collaboration is the process of businesses working together to achieve a specific and shared goal. It can be a short-term or long-term arrangement connecting business entities. All the entities part of the alliance or association benefit from it.
Innovation
Innovation in business is the increase in productivity of individuals, processes, and business models, among others. Simply put, innovation presents new ideas to business leaders to increase efficiency with minimum resources. Furthermore, reducing business and other risks.
Foundational Value
Community
Community engagement increases the visibility and understanding of issues and empowers communities to have their say over decisions that affect their lives, their towns, cities, and neighborhoods. Giving back improves a company's image in the eyes of community members and results in a better place to live and work for the company, its employees, and the people who live there already.
Many companies follow the "one and done" model for community engagement. Instead of genuinely weaving "giving back" into the culture, businesses host one-off events or fundraisers without strategy or follow-up. Sure, fundraising is fundraising, and any money or volunteer work for a charity is good. Still, when employees see that leadership and the company are invested in giving back, it can change their entire culture for the better.
For that reason, Community is the bedrock of our business. Without that solid foundation, the other pillars of our Core Values could not stand.
Our Team
Henry Watson
CEO/Owner
With 15 years of experience in IT operations and a strong foundation as a self-taught professional, Henry Watson brings a wealth of expertise and entrepreneurial spirit to the NextBranch team. His previous experience as a business owner and his role as a Project Manager in the private sector have honed his ability to lead, strategize, and deliver results. Henry is deeply passionate about empowering others to achieve their dreams, making him an invaluable resource for clients looking to grow and succeed.
Our Partners
NextBranch Solutions is proud to partner with Shopify, a leading ecommerce platform, to help businesses build, scale, and optimize their online stores. Through this collaboration, we offer seamless Shopify setup, customization, and ongoing support tailored to your brand’s unique needs.
Our team leverages Shopify’s robust tools to create user-friendly, high-performing online stores with integrated payment systems, inventory management, and mobile optimization. Whether you're launching a new ecommerce venture or enhancing an existing store, NextBranch Solutions ensures your Shopify experience drives sales, boosts customer satisfaction, and delivers measurable growth.
Together, we’re empowering businesses to thrive in the digital marketplace.
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